See beyond limits, scale beyond borders
Join us for a transformative day of insights, networking, and collaboration as we explore the exciting opportunities in international business. "Crossing the Pond" brings together industry leaders from both sides of the Atlantic to share their experiences and strategies for success in global markets.
Whether you're an established international business or just beginning your global expansion journey, this event offers invaluable knowledge, practical strategies, and meaningful connections that will help you navigate the complexities of cross-border commerce.

Experience our summit in one of Manchester's most unique and breathtaking spaces. Situated on the rooftop of the iconic ABC Building, The Dome offers a vibrant atmosphere and panoramic views of the city skyline, providing the perfect backdrop for networking and collaboration. Located in the heart of the city, The Dome is easily accessible by public transport and is just a short walk from major train stations.
ABC Building Rooftop, 21-23 Quay St, Manchester M3 4AELearn from industry leaders with decades of international business experience

Strategic Account Director
J&J Global Fulfilment
Our host for the event, Leo Eckley, is a Strategic Account Director here at J&J Global Fulfilment. Leo works directly with J&J's biggest eCommerce brands to identify opportunities for growth, optimise their fulfilment strategies, and ensure they receive long-term value from our partnership.

Founder & Managing Partner
Metheus
Emre brings 15+ years of strategy and execution experience from Microsoft, Ericsson, and international commerce growth. At Metheus, he helps companies enter new markets, build go-to-market strategies, win early customers, and scale across regions.

CEO
TaxDesk
Imran is a recognised leader in financial services, fintech and digital transformation. As CEO of TaxDesk, he advises businesses on tax technology, compliance and international growth, and is known for leading the UK implementation of Open Banking.

Speaker
Hatmill
Simon is CEO and founder of Hatmill, a hands-on supply chain and logistics consultancy. He helps retailers, e-commerce businesses and consumer brands scale operations, improve logistics performance and strengthen inventory discipline.

Chief Strategy & Operating Officer
The Agency
Martijn is an eCommerce strategist and entrepreneur with 17+ years of experience helping brands grow across marketplaces and digital retail. At The Agency, he helps brands improve marketplace strategy, digital shelf performance, content and AI-led eCommerce growth.

Founder
AMPD
Emma is Founder & CEO of AMPD and a recognised authority on cross-border digital commerce, first-party data and AI search visibility. She helps brands grow global sales through SEO, GEO and AEO, with a focus on measurable citation-led lead generation.
A practical day of insight, discussion, and networking
Arrival and networking
Leo Eckley, J&J Global Fulfilment
Leo Eckley, our host for the day, will open the afternoon with a high-level overview of the current state of eCommerce in the US.
She’ll set the scene by exploring why US localisation is more important than ever, covering rising cross-border shipping costs, the impact of the removal of the de minimis threshold, and proprietary J&J data illustrating the rapid growth in demand for localised fulfilment in the US.
Leo’s introduction will provide the foundation for the sessions that follow.
Emre Cetin, Metheus
The US market rewards preparation, not just ambition. This session provides UK e-commerce founders and brands with a practical framework for validating demand, building a credible go-to-market plan and reducing risk before capital is invested. Starting with an honest assessment of whether entering the US market is the right move, the session covers defining your US-specific customer profile, identifying optimal pricing based on real landed costs and structuring a phased entry strategy that limits exposure while building proof points.
Drawing on real-world brand examples from various markets, the session will cover what effective validation, execution and scaling actually look like, as well as the most common mistakes that can derail brands at each stage.
Imran Gulamhuseinwala OBE, TaxDesk
This session provides B2C brands with a practical overview of the operational, legal and tax foundations required for sustainable expansion into the US market. The discussion will cover corporate structuring, federal and state tax obligations, and key legal considerations for international businesses entering the US.
In addition, the session will address the importance of pricing strategy and insurance considerations, helping brands understand how to reduce risk, maintain compliance and build scalable operations for long-term growth in the United States.
Simon Dixon, Hatmill
This session explores how businesses can use demand planning and forecasting to drive profitable growth, improve customer service, and support successful expansion into the USA. We will examine why traditional forecasting approaches often fail, the operational and financial impact of poor planning, and how AI and modern planning tools are changing the landscape.
The discussion will also cover the key supply chain and fulfilment decisions businesses face when entering the US market, including inventory strategy, warehouse location, and service expectations. Attendees will leave with practical insights on improving forecast accuracy, reducing risk, and building more resilient, scalable supply chains.
Martijn Wiktor-Wagemans, The Agency
Going live in the US is not a copy-and-paste job. American shoppers search differently and decide fast: get it wrong and you are three clicks from losing them. Martijn draws on real marketplace experience to cover what it really takes to launch and scale in the US, from transcreating images and localising SEO to understanding how buying behaviours, retailer landscapes, and shopper expectations shift region by region.
We also look at how US marketplaces operate very differently from their European counterparts, and how getting content and data right today sets you up to win in an agentic, AI-driven shopping world tomorrow.
Emma Jones, AMPD
AI is rewriting the rules of brand discovery. As consumers increasingly turn to ChatGPT, Perplexity, Gemini, and other large language models for answers, traditional search visibility no longer guarantees reach, especially in the US, where D2C purchases and product recommendations are already taking place through ChatGPT, Gemini, Google AI and Perplexity.
This session unpacks how GEO and AEO work, what drives citation selection in LLMs, and how UK brands can build strategic AI presence to compete in the USA. Expect proprietary data, actionable frameworks, and a clear roadmap for making your brand the answer AI chooses.
Speaker panel
Refreshments and networking
Client speaker TBC
Wrap-up and next steps
Optional networking
"This event completely transformed how we approach our international supply chain. The insights from the speakers were invaluable and immediately actionable."
"The networking opportunities alone were worth the trip. We met three partners that are now instrumental to our UK expansion."
"Crossing the Pond gave me the exact blueprint I needed to launch our brand in the US. A fantastic, well-organized event."
Secure your spot at this exclusive event