CROSSING
THE POND

See beyond limits, scale beyond borders

September 8, 2026
12:30 PM - 6:50 PM
Manchester, UK
Free to attend

About the Event

Join us for a transformative day of insights, networking, and collaboration as we explore the exciting opportunities in international business. "Crossing the Pond" brings together industry leaders from both sides of the Atlantic to share their experiences and strategies for success in global markets.

Whether you're an established international business or just beginning your global expansion journey, this event offers invaluable knowledge, practical strategies, and meaningful connections that will help you navigate the complexities of cross-border commerce.

What You'll Learn

  • Strategies for entering and scaling in international markets
  • Cultural considerations in global business relationships
  • Legal and regulatory frameworks across borders
  • Building resilient international supply chains

Who Should Attend

  • Business owners and entrepreneurs
  • International business executives
  • Marketing and sales professionals
  • Anyone interested in global expansion
Leo Eckley

Strategic Account Director

Leo Eckley

J&J Global Fulfilment

Speaker Profile

Our host for the event, Leo Eckley, is a Strategic Account Director here at J&J Global Fulfilment. Leo works directly with J&J's biggest eCommerce brands to identify opportunities for growth, optimise their fulfilment strategies, and ensure they receive long-term value from our partnership.

Business Profile

J&J Global Fulfilment is a technology-led eCommerce fulfilment partner helping ambitious brands store, pick, pack and ship orders to customers around the world. Its cloud-based platform gives brands visibility and control over inventory and orders, while a network of fulfilment centres supports confident international growth.

From fast, accurate dispatch and returns management to operational insight and dedicated account support, J&J combines fulfilment expertise with proprietary technology to help growing retailers deliver a consistent customer experience at scale.

Emre Cetin

Founder & Managing Partner

Emre Cetin

Metheus

Speaker Profile

Emre has accumulated over 15 years of professional experience at the intersection of strategy and execution. His notable roles include tenure at Microsoft and Ericsson, in addition to leading multi-million-dollar sales across the UK, UAE and Switzerland at one of MENA's fastest-growing digital commerce platforms.

In 2021, Emre established Metheus Consultancy with the specific objective of addressing the issue of established companies encountering challenges as they enter new markets. At Metheus, his specialisms include market entry and revenue growth, building go-to-market strategies, closing the first customer network on the ground and scaling across regions.

He also provides mentorship to startup founders at the Dubai International Financial Centre and global accelerator and early-stage VC Tenity, applying the same data-first, execution-focused mindset to early-stage growth challenges.

Business Profile

Turning Ambition into Global Growth

Most growth strategies fail not from lack of ambition, but from lack of execution. Metheus is a London-based market expansion consulting firm that bridges the gap, combining data-driven strategy with results-oriented delivery for B2B companies, SaaS scale-ups, e-commerce brands and Private Equity firms. Metheus is ranked among the top 10 boutique consultancies in the UK.

Its consulting services include:

  • Market Expansion Strategy: entering new markets with precision and speed
  • Go-to-Market Strategy: scalable GTM frameworks for B2B sales and marketing
  • Growth & Scale Operations: aligning sales, marketing and data for scalable growth
  • Digital Automation: AI-driven process optimisation for commercial teams
  • Strategic Partnerships: structured programmes to build and scale partner channels

Every engagement is built around measurable outcomes: pipeline created, markets entered and revenue grown. Based in London, Metheus works globally.

Imran Gulamhuseinwala OBE

CEO

Imran Gulamhuseinwala OBE

TaxDesk

Speaker Profile

Imran Gulamhuseinwala OBE is a recognised leader in financial services, fintech and digital transformation. As CEO of Tax Desk, he advises businesses on tax technology, compliance and international growth strategies. He is best known for serving as the UK Government-appointed Trustee responsible for implementing Open Banking, helping position the UK as a global leader in financial innovation. With extensive experience across banking, regulation and technology, Imran works closely with corporates, regulators and growth-stage businesses to navigate complex operational and compliance challenges. He is a frequent speaker on fintech, digital identity, payments and the future of financial services.

Business Profile

Tax Desk is a global VAT and indirect tax compliance provider supporting businesses of all sizes, from Fortune 500 companies to independent online sellers. It was created following the acquisition of a VAT compliance business from KPMG, formed originally to create a VAT compliance solution for Amazon.

Tax Desk combines leading technology that automates VAT registrations, submissions and payments with a team of country experts who are always available. Its global reach across more than 60 countries combines responsiveness with deep technical expertise to make indirect tax compliance simple.

Simon Dixon

Speaker

Simon Dixon

Hatmill

Speaker Profile

Simon Dixon is CEO and founder of Hatmill, a hands-on supply chain and logistics consultancy. He established Hatmill in 2009 after leading PwC's logistics consulting practice and building industry experience at Asda Walmart. Simon advises retailers, e-commerce businesses and consumer brands on practical ways to scale operations, improve warehouse and transport performance, strengthen inventory discipline and protect customer experience. His style is direct, commercially focused and grounded in operational reality, helping leadership teams make better logistics decisions as growth creates complexity.

Business Profile

Hatmill is an employee-owned supply chain and logistics consultancy helping retail, e-commerce and consumer businesses improve how products move from forecast to fulfilment. The team works hands-on across warehouses, transport, network design, forecasting, inventory and sustainable logistics, turning operational complexity into practical, measurable improvement.

With roots in the UK and a growing international presence, including America and the Netherlands, Hatmill supports scale-up and established businesses that need logistics operations capable of protecting margin, service and customer experience as they grow.

Martijn Wiktor-Wagemans

Chief Strategy & Operating Officer

Martijn Wiktor-Wagemans

The Agency

Speaker Profile

Martijn Wiktor-Wagemans is an eCommerce strategist and entrepreneur with over 17 years of experience helping brands grow across marketplaces and digital retail channels. Having worked for brands, technology companies and agencies, he brings a practical understanding of what drives online sales and digital shelf performance. Martijn is the Chief Strategy & Operating Officer of The Agency, where he helps brands optimise their presence on platforms such as Amazon, Allegro, Walmart, Bol and other leading eRetailers. His work focuses on marketplace strategy, AI-driven eCommerce transformation, digital merchandising, content optimisation and accelerating sustainable online growth.

Business Profile

The Agency is an international eCommerce and digital merchandising consultancy that helps brands improve visibility, conversion and sales across marketplaces and online retailers. Combining experienced specialists with AI-enhanced workflows, the agency supports clients with marketplace strategy, content creation, SEO, digital shelf optimisation, localisation, advertising support and website development.

The Agency works with brands across Europe and North America, helping them scale efficiently on platforms such as Amazon, Allegro, Walmart and Bol through a combination of expertise, technology and commercially focused execution.

Emma Jones

Founder

Emma Jones

AMPD

Speaker Profile

Emma Jones is the Founder & CEO of AMPD and author of Cracking the Code: Generating Sales through ChatGPT and More. She is a recognised authority on cross-border digital commerce via first-party data lead generation, and an SEO professional who has helped over 5,000 businesses expand sales globally.

Emma was an early adopter of Generative Engine Optimisation and Answer Engine Optimisation, using that experience to build AMPD: an end-to-end platform helping businesses, brands and products win brand citations across 10 LLM platforms in 18 languages. She is on a mission to move brands from zero AI visibility to trusted and consistently measurable citation-led sales leads through evidence-based content creation, and she is driving AMPD's strategic expansion into the US market.

Business Profile

AMPD is an AI-first optimisation platform built for a world where discovery, recommendation and purchase decisions are increasingly made inside AI chat LLMs. As buyers and customers shift from search engines to ChatGPT, Gemini, Claude, Perplexity and Copilot, AMPD helps brands become the answer.

The platform analyses how AI systems perceive, cite and rank a business, then delivers actionable recommendations, AI-ready content, schema and optimisation strategies to improve visibility, authority and conversion. Unlike traditional SEO tools, AMPD closes the loop from insight to action: Analyse, Map, Produce and Deploy. If a brand is not cited by AI, it risks becoming invisible to tomorrow's customers.

The Dome, Manchester

Experience our summit in one of Manchester's most unique and breathtaking spaces. Situated on the rooftop of the iconic ABC Building, The Dome offers a vibrant atmosphere and panoramic views of the city skyline, providing the perfect backdrop for networking and collaboration. Located in the heart of the city, The Dome is easily accessible by public transport and is just a short walk from major train stations.

ABC Building Rooftop, 21-23 Quay St, Manchester M3 4AE

Featured Speakers

Learn from industry leaders with decades of international business experience

Leo Eckley

Strategic Account Director

J&J Global Fulfilment

Our host for the event, Leo Eckley, is a Strategic Account Director here at J&J Global Fulfilment. Leo works directly with J&J's biggest eCommerce brands to identify opportunities for growth, optimise their fulfilment strategies, and ensure they receive long-term value from our partnership.

Emre Cetin

Founder & Managing Partner

Metheus

Emre brings 15+ years of strategy and execution experience from Microsoft, Ericsson, and international commerce growth. At Metheus, he helps companies enter new markets, build go-to-market strategies, win early customers, and scale across regions.

Imran Gulamhuseinwala OBE

CEO

TaxDesk

Imran is a recognised leader in financial services, fintech and digital transformation. As CEO of TaxDesk, he advises businesses on tax technology, compliance and international growth, and is known for leading the UK implementation of Open Banking.

Simon Dixon

Speaker

Hatmill

Simon is CEO and founder of Hatmill, a hands-on supply chain and logistics consultancy. He helps retailers, e-commerce businesses and consumer brands scale operations, improve logistics performance and strengthen inventory discipline.

Martijn Wiktor-Wagemans

Chief Strategy & Operating Officer

The Agency

Martijn is an eCommerce strategist and entrepreneur with 17+ years of experience helping brands grow across marketplaces and digital retail. At The Agency, he helps brands improve marketplace strategy, digital shelf performance, content and AI-led eCommerce growth.

Emma Jones

Founder

AMPD

Emma is Founder & CEO of AMPD and a recognised authority on cross-border digital commerce, first-party data and AI search visibility. She helps brands grow global sales through SEO, GEO and AEO, with a focus on measurable citation-led lead generation.

Agenda

A practical day of insight, discussion, and networking

12:30 20 mins

Welcome Drinks

Arrival and networking

Arrive, collect your badge and settle in with informal networking before the main sessions begin.
12:50 20 mins

J&J Intro and 2026 US eCommerce Trends

Leo Eckley, J&J Global Fulfilment

Leo Eckley, our host for the day, will open the afternoon with a high-level overview of the current state of eCommerce in the US.

She’ll set the scene by exploring why US localisation is more important than ever, covering rising cross-border shipping costs, the impact of the removal of the de minimis threshold, and proprietary J&J data illustrating the rapid growth in demand for localised fulfilment in the US.

Leo’s introduction will provide the foundation for the sessions that follow.

13:10 30 mins

Validating the US Opportunity

Emre Cetin, Metheus

The US market rewards preparation, not just ambition. This session provides UK e-commerce founders and brands with a practical framework for validating demand, building a credible go-to-market plan and reducing risk before capital is invested. Starting with an honest assessment of whether entering the US market is the right move, the session covers defining your US-specific customer profile, identifying optimal pricing based on real landed costs and structuring a phased entry strategy that limits exposure while building proof points.

Drawing on real-world brand examples from various markets, the session will cover what effective validation, execution and scaling actually look like, as well as the most common mistakes that can derail brands at each stage.

13:40 30 mins

Operational, Legal & Tax Requirements

Imran Gulamhuseinwala OBE, TaxDesk

This session provides B2C brands with a practical overview of the operational, legal and tax foundations required for sustainable expansion into the US market. The discussion will cover corporate structuring, federal and state tax obligations, and key legal considerations for international businesses entering the US.

In addition, the session will address the importance of pricing strategy and insurance considerations, helping brands understand how to reduce risk, maintain compliance and build scalable operations for long-term growth in the United States.

14:10 30 mins

Inventory Management

Simon Dixon, Hatmill

This session explores how businesses can use demand planning and forecasting to drive profitable growth, improve customer service, and support successful expansion into the USA. We will examine why traditional forecasting approaches often fail, the operational and financial impact of poor planning, and how AI and modern planning tools are changing the landscape.

The discussion will also cover the key supply chain and fulfilment decisions businesses face when entering the US market, including inventory strategy, warehouse location, and service expectations. Attendees will leave with practical insights on improving forecast accuracy, reducing risk, and building more resilient, scalable supply chains.

14:40 20 mins

Customer Acquisition and Experience

Martijn Wiktor-Wagemans, The Agency

Going live in the US is not a copy-and-paste job. American shoppers search differently and decide fast: get it wrong and you are three clicks from losing them. Martijn draws on real marketplace experience to cover what it really takes to launch and scale in the US, from transcreating images and localising SEO to understanding how buying behaviours, retailer landscapes, and shopper expectations shift region by region.

We also look at how US marketplaces operate very differently from their European counterparts, and how getting content and data right today sets you up to win in an agentic, AI-driven shopping world tomorrow.

15:00 20 mins

Agentic Shopping

Emma Jones, AMPD

AI is rewriting the rules of brand discovery. As consumers increasingly turn to ChatGPT, Perplexity, Gemini, and other large language models for answers, traditional search visibility no longer guarantees reach, especially in the US, where D2C purchases and product recommendations are already taking place through ChatGPT, Gemini, Google AI and Perplexity.

This session unpacks how GEO and AEO work, what drives citation selection in LLMs, and how UK brands can build strategic AI presence to compete in the USA. Expect proprietary data, actionable frameworks, and a clear roadmap for making your brand the answer AI chooses.

15:20 20 mins

Panel Q&A

Speaker panel

A moderated question and answer session with the speakers, giving attendees the chance to dig deeper into the themes covered so far.
15:40 30 mins

Break - Food

Refreshments and networking

Take a break, grab food and continue conversations with speakers and peers.
16:10 50 mins

Client Story & Q&A

Client speaker TBC

A practical case study showing how one brand approached expansion, what they learned along the way and the decisions that shaped their growth, followed by a focused Q&A covering practical lessons, challenges and key decisions from the journey.
16:50 10 mins

Closing

Wrap-up and next steps

A short close to summarise key takeaways and explain how attendees can continue the conversation.
18:00 50 mins

Networking & 1-on-1 Opportunity with Speakers

Optional networking

Dedicated time for networking, follow-up conversations and one-to-one discussions with speakers.

What Past Attendees Say

"This event completely transformed how we approach our international supply chain. The insights from the speakers were invaluable and immediately actionable."

Sarah Jenkins
Operations Director, Global Retail Co.

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